The aim of this paper is to answer the question, “how can strategic planning help new
universities re-define the meaning of scholarship?” The old Traditional universities (older than
100 years) have perfected their existence as sources of knowledge through basic research and
publications. However, most of the newer universities, so called “teaching universities”, have on
the other hand concentrated on scholarly teaching rather than research. There has also been a
growing demand for a third type of recognition; the recognition for service that will transfer
knowledge from universities to the industry or society. The paper highlights how strategic
planning and implementation has helped Strathmore University to address these conflicting types
of scholarship.